In the book, Shell connects the ephermeral nature of products with outsourcing. In the past, clothes were bought with the expectation that they would be an investment - something that would be worn for a long time. However, as fashion evolved, courtesty of the marketing industry, clothing became ephemeral. People bought clothes to stay in fashion, not as a long-term investment. Once again, clothing manufacture was outsourced in order to keep prices down.
Today at noon, a rally was held in the Garment District as part of an attempt to fight the dissolution of that area as clothing manufacture is outsourced:
A panel discussion about the rally (which is supported by several designers) as well as the outsourcing, will take place on the 22nd.
- If you recycle your clothes when you're bored with them, then is ephemeral fashion OK?
- Is it possible that people will be willing to pay more for ethical clothes and resign themselves to buying fewer?
- Is vintage really more ethical - is it OK to buy used clothing because it is one more step away from a factory?
- should NYC focus on something besides the fashion industry and resign itself to the days of the Garment District being those of the recent past?